Empowering healthier lives since 1968
Back in the early 1960’s, the health food industry was in its infancy. “Health foods” were obscure and peculiar, and health food enthusiasts were broadly categorized as hippies and granola-heads.
During these raw and formative early years, entrepreneur Elwood Richard started a small chain of health food stores in the Chicago area called Health House. A degreed physical chemist, Elwood’s collegiate research focused on enhancing physical performance through the use of healthy foods and nutritional supplements. The knowledge he acquired during this time left him a firm believer in the benefits of natural products for health and quality of life. He laid the early foundation for his life-long love of nutrition and healthy foods.
After losing customers to a local supermarket due to the high cost of his products, Elwood realized that in order for his health food stores to survive and thrive they needed to offer affordable natural products. Healthy foods wouldn’t last if no one could afford them. So he started his own natural products manufacturing company to supply his stores, which afforded him complete control over product cost and quality. NOW® Foods was born.
Today NOW is still owned by the Richards family and has grown to become one of the natural product industry’s most recognisable brands, providing one of the most extensive lines of natural products available. NOW has always remained true to Elwood’s original vision – to meet consumer needs for healthy foods by offering affordable, high-quality natural products.
NOW’s MISSION STATEMENT
NOW empowering people to lead healthier lives is NOW’s mission and passion.
NOW’s priority is to provide products that are as close to nature as possible, free of adulterants, tested for pesticides and heavy metals, and minimally processed. That means, sourcing the highest quality, clean ingredients that are non-GMO and organic, whenever possible.
With more than 1,400 affordable products, from functional foods and supplements to sports nutrition and health & beauty products, as well as essential oils, there’s really something for everyone when it comes to meeting their wellness goals.